What is lead response time?
Lead response time is how long a business takes to reply to a new inquiry, measured from the moment the lead arrives to the first call, email or message.
It’s the metric behind speed to lead. Measure it by submitting your own forms at different hours and timing the reply; nights and weekends are usually where it breaks down.
The MIT and InsideSales Lead Response Management study found the odds of reaching a lead dropped about 100 times between calling within 5 minutes and calling after 30 minutes.