Glossary
AI calling and appointment setting, defined
Short, plain-English definitions of the terms you'll meet when you start calling leads faster.
- AI appointment setter
- An AI appointment setter is software that uses an AI voice agent to call leads, have a natural conversation, qualify them and book meetings on your calendar automatically.
- AI SDR
- An AI SDR (AI sales development representative) is an AI agent that does the early-stage sales work of an SDR: contacting leads, qualifying them and booking meetings for the sales team.
- Appointment setting
- Appointment setting is the sales step of contacting leads and booking qualified meetings or calls for a salesperson, closer or advisor.
- Booking rate
- Booking rate is the percentage of leads (or of conversations) that end with a meeting booked.
- Lead response time
- Lead response time is how long a business takes to reply to a new inquiry, measured from the moment the lead arrives to the first call, email or message.
- Prior express written consent
- Prior express written consent is a signed agreement, which can be an online form with a clear checkbox, in which a person agrees to receive marketing calls from a named business, including with an artificial or AI voice.
- Show rate
- Show rate is the percentage of booked meetings where the lead actually attends.
- Speed to lead
- Speed to lead is the time between a new lead contacting your business (for example by filling in a form) and your first response to them.
- TCPA
- The TCPA (Telephone Consumer Protection Act) is the US law that restricts calls made with an autodialer or an artificial or prerecorded voice, including AI voices, without the person’s consent.
- Voicemail detection
- Voicemail detection is a calling feature that recognizes when a call reaches a voicemail box instead of a person, so the system can hang up or act accordingly.
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