Free call script · Real estate

Call script for real estate buyer and seller leads

When to use it: A buyer asked about a listing, or a homeowner requested a valuation, through a portal, ad or your website. Replace the [brackets] with your details. It works for a human caller or as the brief for an AI agent.

1. Opener

“Hi [First name], it’s [Agent] from [Agency]. You asked about [the property on Oak Street / a home valuation] a moment ago. Do you have a minute?”

2. Reason for the call

“I’m calling to make sure you get the right information and, if it makes sense, set up a time to [see the property / value your home].”

3. Qualifying questions (ask one at a time)

  • “Are you looking to buy, sell, or both?”
  • “Which areas are you interested in, and what’s your budget range?”
  • “What’s your timeline: in the next three months, or later?”

4. Close: book the meeting

“The easiest next step is a [viewing / 30-minute valuation visit]. I have Saturday at 10 or Monday at 5. Which works?”

5. Objections and answers

“I’m just browsing.”
“Totally fine. Seeing it in person is the fastest way to know if it’s worth considering. It takes 20 minutes. Want me to hold Saturday at 10?”
“I’m already working with an agent.”
“No problem, thanks for telling me. Is there anything specific about this property I can answer for you?”
“What’s the price / can it go lower?”
“It’s listed at [price]. The seller’s flexibility is something we can talk through at the viewing, where I can also show you comparable homes.”
“I’m not ready to sell yet.”
“That’s common. A valuation now just helps you plan, with no commitment. Would a visit next week be useful?”
“Text me instead.”
“Of course. I’ll send the details. Can I also suggest a time for the viewing in the same message?”

Tips

  • Portal leads contact several agents: the first to call usually wins.
  • Qualify budget and timeline politely, early.
  • Call back no-shows quickly to rebook.

Let an AI agent use this script

In CallBooker, create an agent and paste the parts of this script into its brief. The agent then calls every new lead within seconds, follows it, and books the meeting on your calendar.

  • What you offer: your one-line pitch from the close.
  • Why you are calling them: the reason for the call above.
  • Qualifying questions: the questions, one per line.
  • The meeting to book: the meeting from the close.
  • Your answers to common objections: the objections, as “If they say X: say Y”.

Only call people who asked to be contacted, and check the rules where they live: is AI calling legal? See also how CallBooker works for real estate.

More call scripts

SaaS & B2BCold calling script for SaaS demo bookingAgenciesCall script for agencies booking discovery callsHome services & solarCall script for home services and solar quote requestsInsurance & financeCall script for insurance and financial advisor leads

Your next lead is coming in. Call it in seconds.

Set up your AI agent in about 15 minutes and try it free on real leads.

Start free Get a call from our AI

10 free minutes · no credit card

Start free Call me