Facebook Lead Ads · Via Zapier or Make · Starter plan and up

Auto-call Facebook Lead Ads leads in seconds

Facebook and Instagram leads go cold fast: they submitted from their phone and moved on. Calling them while they’re still scrolling makes a big difference.

10 free minutes · no credit card

How to set it up

  1. 1

    In your lead form, ask for the phone number and add a consent question, such as “I agree to be called about my request, including by an AI assistant.”

  2. 2

    In CallBooker, open Lead API and create an API key. Pick the agent that will call these leads.

  3. 3

    In Zapier, use the trigger Facebook Lead Ads → New Lead and pick your page and form.

  4. 4

    Add the action Webhooks by Zapier → POST: URL https://callbooker.com/api/v1/leads, payload type json, header Authorization = Bearer cb_live_YOUR_KEY.

  5. 5

    Map name, phone and email, and send anything useful (what they asked about, their answers) as notes so the agent can use it. Add country (like US) if numbers have no country code.

Get the results back

To send results back, create a Zap with Webhooks by Zapier → Catch Hook and add its URL as a webhook in CallBooker (Settings → API & webhooks). You get call.completed, lead.status_changed and meeting.booked events.

Read the full docs

Facebook Lead Ads questions

Yes. AI voices count as artificial voices under US law, so add a clear consent statement to your lead form. Our article on AI calling and the law has example wording.

Related integrations

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Your next lead is coming in. Call it in seconds.

Set up your AI agent in about 15 minutes and try it free on real leads.

10 free minutes · no credit card